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One of the keys to a successful sales pitch vs just a good sales pitch is authenticity. Where do you begin? What should you say to your potential clients? And most importantly, how do you convince potential buyers that this is the perfect property for them? Another key is preparation and personalization. Real estate professionals need to create tailored pitches that address the pain points buyers face, whether that’s finding the right location, staying within budget, or navigating market trends.
A strong pitch connects with your clients and demonstrates that you understand their needs. Memorize these real estate pitch examples and watch your conversions and your real estate business grow. You’ll want to practice these so your delivery feels natural and confident—it makes all the difference. If you’re perfecting a real estate elevator pitch or refining a winning elevator pitch for a specific client, then preparation is everything.
Please note, it is important to stay away from ‘steering’ when making a sales pitch. Here is a link from the NAR to help explain what that is and why it is important.
Author, Joe Stephenson – REALTOR®
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1). Sales Pitch about House Location
The first real estate sales pitch sample is all about location. If you’re selling a house that’s in a great location, make sure to mention that in your pitch. Talk about how the house is close to schools, parks, and other amenities that would be important to potential buyers.
Here is an example of a sales pitch about location.
“This house has access to some great nearby amenities. It’s in a great location, close to schools and parks.”
2). Sales Pitch about House Condition
The second real estate sales pitch sample is all about the condition of the house. This will help solve a problem people may have about value. If your house is in great condition, be sure to mention that in your pitch. Talk about how the house has been well-maintained and how it’s ready for move-in.
Here is an example of a sales pitch about the condition of the house.
“This house is in pristine condition. It’s been well-maintained and is ready for move-in. You won’t have to worry about a thing. This is the perfect house for someone who wants to just move in and start enjoying their new home.”
3). Sales Pitch about Price
The third real estate sales pitch sample is all about the price. If you’re selling a house that’s priced well, be sure to mention that in your pitch. Potential customers will appreciate you talking about how the house is a great value for the price and how it’s a steal compared to other houses on the market. You opening line should be focused on the benefit to the buyer.
Here is an example of a sales pitch about price.
“This house is a great value for the price. It’s a steal compared to other houses on the market. You won’t find a better deal anywhere else.”
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4). Sales Pitch about House Features
The fourth real estate sales pitch sample is all about the features of the house. If your house has unique features or amenities, be sure to mention that in your pitch. Talk about how the house has a great layout, a pool, or other features that would be appealing to potential buyers.
Here is an example of a sales pitch about the unique features of a house.
“This house has a great layout. The kitchen is perfect for entertaining. The backyard pool is perfect for the summer. You’ll have a tough time finding another house with these features at this price.”
5). Sales Pitch about your Knowledge as a Real Estate Agent
The fifth real estate sales pitch sample is all about you. If you’re an experienced real estate agent, be sure to mention that in your pitch. Talk about how you’re knowledgeable about the market and how you’re ready to help buyers find their perfect home. This knowledge helps build trust with the client.
Here is an example of a sales pitch about knowledgeable you are about the housing market.
“I’m a knowledgeable real estate agent with years of experience. I know the market and I’m ready to help you find your perfect home. I’ll be there every step of the way, from finding the right house to negotiating the best price.”
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How many properties do you need to show before you seal the deal? With the right pitch, fewer than you’d think. Your real estate website already showcases high-quality images. Your lead-generation process is optimized to attract potential buyers. The next step?
Making sure your pitch is as polished and personalized as the rest of your sales process. Stick around as we share five powerful real estate pitch samples to help you close deals and build your expertise.
Never Stop Learning About Real Estate
Selling a house doesn’t have to be difficult. Some people like elevator pitches, others like different methods. With a great sales pitch, you can convince anyone that your house is the best one on the market! Try using one of these real estate sales pitch samples the next time you’re trying to close a deal. Good luck!
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Growing your real estate business requires more than just showing properties—it’s about understanding your target audience, building trust, and creating genuine connections. When you sound natural and confident, whether at networking events or during conversations with first time homebuyers, people respond more positively.
Share insights through blog posts or direct mail campaigns filled with relevant details tailored to specific niches. Use an automated system to capture phone numbers and generate new connections, or offer a free consultation to build rapport.
Leverage your local area knowledge and highlight dream homes to significantly enhance your client’s decision-making process. Pay attention to body language and show interest in every person you meet, from potential clients to other agents.
These strategies not only help you close deals but also set you up for long-term success across various platforms and interactions. Let’s work together to turn conversations into conversions and take your business to new heights.
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